A target image provides orientation. It shows where the journey is headed — for everyone in the team. It is a clear idea of where we want to go together. In the best case, not just in words, but visually so that everyone can easily grasp it.

You can use it anywhere: When hiring, onboarding, or to explain to other stakeholders what it's all about. It makes your mission/vision/purpose clear, comprehensible, inspiring.

And you don't always have to think infinitely about what vision is now, what mission and what purpose is.

The values that pave the way there can also be derived from the target image. The values that carry you and your team through the challenges.

What else? An authentic target image is not created out of thin air. It is inspired by the lived culture, values and strengths of employees. Plus ambition, plus future orientation, plus clarity. In this way, it becomes more than just a goal — it becomes a real invitation to travel the journey together.